It is inexpensive and can be used to reach a large audience. That means you must engage in email marketing.Įmail marketing has been around for a while now, and it has proven to be one of the most effective marketing strategies. That’s probably way more than you expected, right? And if you’re like most physical therapy clinic owners, many of your patients from the Baby Boomer generation (60-80+ years old). This statistic is followed by 72% of Gen X, 64% of Millenials, and 60% of Gen Z’ers. Let’s look at some numbers!Īccording to Hubspot, 74% of Baby Boomers think email is the most personal channel of receiving communication from brands and businesses. You might think that email is a dead method of communication, but you’re wrong. If you aren’t marketing, you’re actively choosing NOT to bring more revenue into your practice. Period! There’s no negotiating around it. The truth is that physical therapists NEED to be marketing consistently to their list of past and prospective patients. This guide will help you figure out the best practices for email marketing in the physical therapy industry and get more patients in your clinic! The Benefits of Email Marketing How to Ensure Your Email Blasts Are HIPAA Compliant.5 Marketing Metrics You Can Use to Track Your Success. In this blog, I’ll show you how to use email to fill your PTs’ schedules, without wasting a lot of time or money: Is it legal? Is it effective? Is this going to cost a lot? What is HIPAA compliant and what isn’t? The problem is, lots of PTs are confused about how to use email marketing in the physical therapy industry. Fill your PTs’ schedules with email marketing!Īs a physical therapy clinic owner, one of the most effective ways to reach patients is through email marketing!
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